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Search engine optimization (SEO) is a branch of search engine marketing (SEM). Both are used to drive traffic to websites. SEM is divided into SEO and PPC. SEO drives traffic through the organic search results and PPC drives traffic through the paid search result. And SEM uses both methods to promote a website.
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SEM=SEO+PPC
Search engine marketing
Search engine marketing abbreviated as SEM is the process carried out to promote websites by optimization and advertisement through search engines like Google, yahoo, Bing etc.
Read also: What is search engine marketing?
Search engine marketing is classified into search engine optimization and pay per click advertising. You can use either SEO or PPC or both as a means to promote your website. SEO is free but in PPC you need to pay for each click u get on your ads. So it depends entirely upon you what type of marketing method to follow. Both of them have advantages and disadvantages. If your website is for a real website like an e-commerce website it is always good to promote your website using both SEO and PPC.
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Difference between SEO and PPC
Search engine optimization
Search Engine Optimization usually abbreviated as SEO is the process of optimizing a web page or web site to rank high and list in the top results (SERP) of organic or natural (unpaid) results of search engines like Google, Bing, Yahoo etc.
Read also: What is Search Engine Optimization?
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SEO doesn’t cost anything but u may need to hire an SEO expert if you are not familiar with it. SEO even though slower will last longer so it is always good to do a basic SEO of your site. SEO is divided into two; they are on page SEO and off page SEO. On page SEO is performed inside the code of the website and off page SEO is performed outside the website. It is always a good practice to create a SEO friendly website i.e. basic on page optimization.
Difference between SEO, PPC and SEM Explained
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